2011 NYT’s Front Page Story – “For Many Species no Escape as Temperature Rises,”…boring right? ….last week’s news. This week as the US eastern seaboard digs out, yet again, from a massive snowstorm, last week’s news that many scientists predict we are on track to loose between 20-50% of all species in the next 100 years, is quickly forgotten.
We are told that a person born in a developed country, today, has a 
life expectancy of 100 years. So, while humans may not be facing emanate extinction, 1 out of 2 plant and animal species may no longer be here at the end of that person’s life. Mass Extinction, News Flash! Once again, as we rush to get our kids off to school, ourselves to the office, and dinner on the table, these alarm bells are falling on deaf ears. Or we hear them and then tuck it away somewhere, as it is just too “big” to get our arms around.
Any Raffi fans out there? Maybe your children still listen to his songs, “Baby Beluga”, “Banana Phone?” A recent article by Raffi reminds us that climate change is THE crisis, the greatest threat on earth, the cumulative that has no partial remedy. As Raffi so eloquently states, “the young have the strongest moral claim on climate action. It’s their future on the line. And they may hold the key to inspiring an emotional tipping point for critical mass.” If they can’t galvanize us and inspire us, than what is it going to take? Give the kids in your life a hug today, tell them you care, and you will do what it takes to make the future brighter for them.
Looking for some inspired action, a start to a new family campaign? Follow our adventures, as we take the Rodale “Plastic Free Challenge” in early February, better yet, Join us! Stay tuned for updates!
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